Make sure there is a clear and obvious way for people to get in touch with you wherever they are on your website. Failure to do so could result in lots of potential bookings finding their way to somebody elses website.
Our October 2010 newsletter features a warm welcome to our new guest bloggers Nicola Harrington and Anne Williams, a look at holiday rental bookings for 2010, an introduction to our new series entitled ‘On the Trail of George East’ and an invitation to you, our readers, to join the growing list of people contributing regularly to the site.
If the location of your french business is important to your website visitors (for example, if you are selling or renting holiday properties or if you have a shop or office that people need to find) you really need to show them very clearly WHERE YOU ARE…
Have you seen the number of results that get returned when you search for "holiday rental property in brittany" or "loire holiday rental" or "gite near la baule" or any other phrase that includes a combination of "france", "brittany", "holiday" or "property"? How does your site stand a chance of getting a decent ranking and therefore being noticed? Link building is one activity that could improve your ranking.
Remember! Yours isn"t the only holiday property in the area, and it won"t be the only property seen by search engine visitors looking for their ideal holiday retreat. So it needs to stand out from the crowd and it needs to do so from the moment the visitor arrives on your site.
Whilst text content is generally (but not always) what gets your site noticed by search engines in the first place, for holiday rental websites it is often the imagery on the main landing pages that grabs the visitors attention and keeps them on your site. Website visitors have short attention spans – if they don"t see what they want within a few seconds of opening your website they will go elsewhere.