Make sure there is a clear and obvious way for people to get in touch with you wherever they are on your website. Failure to do so could result in lots of potential bookings finding their way to somebody elses website.
Category: Holiday Website Tips
Do you need your own website to market your holiday rental property or are holiday rental listing sites good enough to deliver the return you need for your money?
As a french property owner you are constantly competing for bookings with other owners in your area. In times when demand outstrips supply you should all be able to co-exist happily, but the number of available rental units has been rising steadily and exchange rate fluctuations and economic crises are conspiring to dampen demand too. Internet searchers will usually look at a number of properties before choosing those to enquire about, so how do you increase the chances of your property being one of them?
If the location of your french business is important to your website visitors (for example, if you are selling or renting holiday properties or if you have a shop or office that people need to find) you really need to show them very clearly WHERE YOU ARE…
It"s nice to help others out by linking to their site, or to link to useful resources for your website visitors, but be careful that you don"t “leak valuable link juice” from your site in doing so. This could reduce your search engine effectiveness and mean that your competitors get your traffic.
Have you seen the number of results that get returned when you search for "holiday rental property in brittany" or "loire holiday rental" or "gite near la baule" or any other phrase that includes a combination of "france", "brittany", "holiday" or "property"? How does your site stand a chance of getting a decent ranking and therefore being noticed? Link building is one activity that could improve your ranking.